About us
The Coalition for a Plant-Based Transition is a collaborative nationwide effort that uses a combined theory of change to bring about a transition to a just and sustainable plant-based food system. The transition will focus on increasing plant-based foods in public institutions, reorienting animal husbandry subsidies towards sustainable plant-based agriculture, assisting the transition of animal breeders to plant-based alternatives, repealing and preventing ag-gag legislation, and adopting a bill of rights for non-human animals.
Aim
The goal of this Coalition is to organize food system reform, that is, to converge a maximum of human potential towards this objective.
Organizing is leadership that enables people to turn the resources they have into the power they need to make the change they want. Community organizing is all about people, power, and change – it starts with people and relationships, is focused on shifting power, and aims to create lasting change. Organizing people to build the power to make change is based on the mastery of five key leadership practices: telling stories, building relationships, structuring teams, strategizing, and acting.
Organizing is building your power
- Organizing is a more measured, low to medium profile phase which includes the recruitment and involvement of specific, large numbers of people whose power is derived from high levels of collaboration. Mobilizing is seen as a tactic, not a strategy. Organizing is the foundation for winning.
Mobilizing is spending our power
- The mobilization phase of a campaign is activated when a unique opportunity to actually act on our objective arises. And to have impact, it should only be used sparingly, only when a binary yes/no opportunity to actually address our objective tangibly opens up.
* The purpose of this note is to explicitly define what we mean by “organize”. We are conscious that other definitions are possible, but this does not represent what all members mean by “organize”.
Mission
The coalition’s mission is to build the collective power of our members to create a Canadian food system that:
- is healthful for all;
- is fair to the people who grow, distribute, and prepare our food;
- honors non-human animal sentience
while averting future crises coming from the climate emergency, ecosystem collapse and future pandemics.
Organizing Committee
The organizing committee is a group of self-selected coalition members from several organizations who have taken responsibility for the outcome of the coalition. Its role is to envision and outline the conditions that will promote high levels of collaboration among the organizations participating in the coalition.